Directorship

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BERNARD WILSON

Managing Director / Founder

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TESS SMITH

Director / Shareholder

Bernard founded the company in 2010, and from the outset, it was clear that there was a significant gap in the way industry stakeholders procured its services.

In 2019, Tess Smith joined the company as a seed investor and took on a directorship role to back the company's mission. An experienced businesswoman in her own right, Tess holds both executive and non-executive director roles for two other SME's based in the Northern Territory.

Bernard founded the company in 2010, and from the outset, it was clear that there was a significant gap in the way industry stakeholders procured its services.

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TESS SMITH

Director / Shareholder

In 2019, Tess Smith joined the company as a seed investor and took on a directorship role to back the company's mission. An experienced businesswoman in her own right, Tess holds both executive and non-executive director roles for two other SME's based in the Northern Territory.

GETTING THE JOB DONE

The Executive Team

BERNARD WILSON

Head of Product Development

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As our Head of Product Development, Bernard plays a crucial role in our lean executive management team, purposefully designed to maximise cost efficiencies. Our framework encompasses a sustained collaboration with two offshore development agencies, each providing a project lead as the main point of contact.

Bernard also has extensive offshore resources at his disposal, ensuring contingencies for both front-end design and back-end engineering aspects of application development. Additionally, the support structure includes a dedicated Amazon Web Services (AWS) administrator.

Primary Roles & Responsibilities

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Product Development

Project management, New feature releases. Bug tracking, UI & UX specifications.

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Customer Development

User Feedback. Testing & refinement. Validation.

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Partnership Development

Nurturing of Primetime Entertainment Division. Development of new distribution channels. New agency partnerships. Investor relations

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Marketing

Creative Director at iKandy Promotions

AGENCY PARTNERS

Over the past 8 years we've established a close working relationship with two agencies in particular

Over the past 8 years we've established a close working relationship with two agencies in particular

Over the past 8 years we've established a close working relationship with relationship with two agencies in particular agencies in

Over the past 8 years we've established a close working relationship with two agencies in relationship with two agencies in particular relationship with two agencies in particular

Over the past 8 years we've established a close working relationship with relationship with two agencies in particular agencies in agencies in in relationship with two agencies in particular agencies in agencies

Over the past 8 years we've established a close working relationship with two agencies in relationship with two agencies in particular relationship with two agencies in particular relationship with two agencies in particular relationship with two agencies in particular agencies in particular

How it all began

Starting in the web/IT sector specialising in network and server administration, Bernard transitioned to the entertainment industry as a full-time DJ and MC. He later produced and promoted his own events in the unforgiving pub and club scene.

The challenges and pressures of this industry provided valuable experience and insights. In 2010, he utilised this knowledge, combined with his passion for web applications, to launch his first startup, Primetime Entertainment. This platform, the NT's first online bookings agency, put him on the path to bridging the technology and live entertainment sectors.

Starting in the web/IT sector specialising in network and server administration, Bernard transitioned to the entertainment industry as a full-time DJ and MC. He later produced and promoted his own events in the unforgiving pub and club scene.

The challenges and pressures of this industry provided valuable experience and insights. In 2010, he utilised this knowledge, combined with his passion for web applications, to launch his first startup, Primetime Entertainment. This platform, the NT's first online bookings agency, put him on the path to bridging the technology and live entertainment sectors.

Skill sets and Resources

Bernard has a unique combination of skill sets & resources which compliments where we are in our development efforts.

Bernard has a unique combination of skill sets & resources which compliments where we are in our development efforts.

WEB/CLOUD BASED APPLICATIONS

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TCP/IP networking & hardware, server systems, cloud based software configuration, backup & security administration.

Starting in 1997, Bernard took up a role in network and server administration with NT's premier Internet Service Provider, a company known for its innovative culture. This early experience significantly shaped his current business strategy, steering him towards the creation of centralised, accessible, and secure operational systems.

PROJECT MANAGEMENT

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Public Events. Site Management. Tour Management. Annual Marketing Campaign Management. Software Development.

Bernard has built a reputation for his highly structured approach and meticulous attention to detail in managing time and resources. Leveraging his background in software configuration, he has successfully developed his own custom applications, templates, and internal workflows to enhance operational efficiencies.

CUSTOMER EXPERIENCE DESIGN

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Live Performance. Creative Live Productions. Stage Set Design. Venue Set Design. Creative Meta Campaign Design. User Interface (UI) Design. User Experience (UX) Design

Leveraging his background in IT and his affinity for 'sensory Live experiences', Bernard has translated these skills into software development in the event-entertainment industry. His approach is rooted in empathy-driven technology solutions, with customer engagement as the starting point.

PROCESS & WORKFLOW DESIGN

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Zoho CRM Workflow Automation. API Integrations. UI Layout Rules & Validations. Templates & Notifications. Monday.com Workspace App Development. Advanced Board Automations.

Since the establishment of Primetime Entertainment in 2010, Bernard has been committed to developing robust IT and business systems. His vision was to craft bespoke software solutions for the industry, using Primetime Entertainment as a practical model.

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$143,000 spent 4.96/5 star rating 90 reviews given

147 Hires

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BUSINESS PROCESS OUTSOURCING

With 13 years of experience, Bernard's been recruiting IT professionals via various online platforms and maintains direct collaborations with overseas software development freelancers and agencies. This international approach, much developed through trial and error, keeps him in line with the latest technology trends while optimising cost. His Upwork client profile is testimony to this, with a 4.96 out of 5-star rating from 90 reviews.

With 13 years of experience, Bernard's been recruiting IT professionals via various online platforms and maintains direct collaborations with overseas software development freelancers and agencies. This international approach, much developed through trial and error, keeps him in line with the latest technology trends while optimising cost. His Upwork client profile is testimony to this, with a 4.96 out of 5-star rating from 90 reviews.

Milestones

A TRACK RECORD OF INNOVATION.

Over the past 13 years Bernard has designed and delivered innovative software initiatives with meticulous precision all while managing his operational commitments to other areas of the company

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Tools & Technology

With a background in Network Administration, Bernard is proficient and actively involved in a suite of productivity tools. He has leveraged his fundamental knowledge to explore innovative and efficient approaches to application development.

THE FUNDAMENTALS

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APPLICATION DEVELOPMENT

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PROJECT MANAGEMENT

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BUSINESS MODELLING, STRATEGY & EXPERIENCE DESIGN

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Operating as the digital marketing arm of Primetime Ventures Pty Ltd, iKandy Promotions has been driving the design and execution of dynamic, highly engaging Meta Advertising campaigns since 2020.

Request a case study
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Operating as the digital marketing arm of Primetime Ventures Pty Ltd, iKandy Promotions has been driving the design and execution of dynamic, highly engaging Meta Advertising campaigns since 2020.

Request a case study

Companies

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Founded: May 2010

Website: primetimeENT.com.au

Primetime Ventures is an evolving entity that originally started as Primetime Entertainment, which is still at the core of its operations. In the past five years, its services have expanded to include Meta-Creative Marketing (Facebook Inc.) and community-based Events & Activations. Despite this growth, its fundamental guiding principles remain the same - namely, to help its clients tell stories and engage customers in creative ways. At its heart, Primetime Ventures is a company focused on delivering experiential products & services.

Primetime Ventures is an evolving entity that originally started as Primetime Entertainment, which is still at the core of its operations. In the past five years, its services have expanded to include Meta-Creative Marketing (Facebook Inc.) and community-based Events & Activations. Despite this growth, its fundamental guiding principles remain the same - namely, to help its clients tell stories and engage customers in creative ways. At its heart, Primetime Ventures is a company focused on delivering experiential products & services.

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Established: 2019

Website: integratedbookings.com.au

Integrated Bookings is a software development company, using global resources & PAAS technology to achieve Rapid Application Development (RAD) at low costs. It's a spin off from Primetime Entertainment who spent the first 10 years developing it's own workflow innovations internally.

Integrated Bookings is a software development company, using global resources & PAAS technology to achieve Rapid Application Development (RAD) at low costs. It's a spin off from Primetime Entertainment who spent the first 10 years developing it's own workflow innovations internally.

2010

Launch of NT's first online booking agency

2018

Discussion begin on Technology Spinoff

2019

Integrated Bookings Spinoff Seed Funding secured

Work begins on flagship App BookMyGig

2020

COVID

BookMyGig development postponed

2022

BookMyGig Development resumes

2024

Q1 - BETA Release of BookMyGig and Cymfony